Mrs. Rhea Punjabi (extreme left in the picture) from Ada at Facebook India's event: 'Using Facebook to #BoostYourBusiness tour in Uttar Pradesh,' October 2016 at Vivanta by Taj in Lucknow
Mrs. Rhea Punjabi from ADA Design Chikan Studio of Skadoosh tells HerStory how they used Facebook and Instagram to understand the changing need of customers in the time of COVID-19.
Ada conceptualized the traditional art of Lucknow Chikankari as a timeless fashion statement by bringing together the finest artisans receiving delightful appreciation for the cognoscente over the years.
Lucknow Chikan Craft has received a GI Tag by the Government of India, which authenticates the handicraft is made and exported from Lucknow region to provide legal protection for the craft from imitation. ADA is GI registered.